Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Thursday, December 14, 2006

Old ways are no longer needed

I just can't avoid reading about how technology is changing the way we do business. And how business oppoortunities can be pursued. The Australian newspaper group Fairfax is planning to launch new news titles in cities they dont have a major presence (Brisbane, Perth, Adelaide).

But they are doing it with online newspapers. Not the old-fashioned, black-ink-on-your-hands, printed version.

Editorial staff in Brisbane. Production staff in Sydney. What a streamlined system. Now they can get up the competitors noses from a distance!

News is a competitive field. The internet is driving many changes there. It is disruptive technology. How is the internet affecting your industry? What are your competitors planning now, that they couldn't do in previous years? What are you doing to stay ahead?


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