Small can be successful - see this example

Sometimes - for new or smaller businesses - it is easy to think that we cant make a start on new marketing tactics because our business is too small. Think again! This report features a small Human Resource consultancy whose founder has achieved 'expert' status. It all started by communicating his knowledge to a close group of family and friends. From the initial list of 40 people it has progressed to the point where he is now hired for speaking engagements.

All this from using a regular email newsletter that features information that potential clients will find helpful. The discipline to write and publish does pay off.