Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Saturday, November 18, 2006

FACT: Online is the place for B2B business

More recent reports (see chart below) have shown that businesses large and small are moving more of their marketing budget to the web. There is 20%+ increase in online ad spend every year! I know I've said this before, but you really need to give priority to your web site - and how you use it as an integrated component of your marketing program. Your clients are there. Are you?

Even if you are not advertising online (pay-per-click, banners etc), use your website to generate leads by having the right content and a suitable page structure.

Of course, I'm not saying you should ignore other B2B promotional tactics such as trade shows, industry publications and personal contact. They are still excellent tactics as well.


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