The human touch is often preferred.

It can be easy to think that everything has to be online these days to be successful. I know I often push the virtues of online marketing tactics (websites, email, newsletters, blogs etc). But not everyone prefers online information.

A recent study by Targetbase of 300 people (online shoppers) reported at BtoB Online, shows that when it comes to sources of ideas for giving gifts, window shoping (46%) and the 'traditional' catalogue (45%) rank the highest. Other results:
* Websites 32%
* Online advertisements 15%
* Emails 14%

And... 67% said they would simply ask the recipient what they wanted. How simple is that!

So don't assume that traditional marketing is dead. It isn't.

It is a matter of finding the right tactics, for the right situation, to get your message to the right audience.