One-half knew about it, but did nothing.

Today I was a key-note speaker at a conference for the international education sector. There were around 60 people in the room, all specialists in their field, all involved with marketing education to international students. I was speaking about cost-effective marketing tools and mentioned blogs as a specific tactic. (Like this one you are reading now.)

Do you know that nearly half of the people had heard about blogs. But when I asked "Who uses blogs as part of their marketing program?" - the answer was... NONE.

After that, I'm sure there will be a number people from that audience who will investigate the use of blogs to improve their communication processes and reach a broader market.

Are you using all the marketing tools you know about? Or are you letting opportunities slip by. My audience knew about blogs, but weren't using them. Give yourself a wake-up call and make sure you are getting the best results possible.

Make a deal with yourself to do something new next week!