Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Tuesday, May 02, 2006

Simple messages are what clients want

Just last Friday I was the keynote speaker at a business breakfast for around 100 people. I was speaking on the topic of sales skills. After the breakfast it was encouraging to get feedback from a wide range of business people on how they appreciated getting an actionable message.

One fellow told me that speakers usually cram in too much info, and the audience can't do anything with it. So there is no follow up action.

My message to you is to keep your communication simple. And make it easy for your client (or prospect) to take action. The world has enough complexity and people want to be able to know what to do - and do it - to make the progress they need.


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