Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Sunday, May 28, 2006

Know What You Need to Measure

Many people see marketing as being hard to measure - especially when it comes to web sites. As a service business marketer your web site is critical. Do you know what key metrics you need to measure from a lead-generating web site?

This article explains 15 different KPI's you can measure to monitor the return on investment (ROI) from your web site.


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