Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Tuesday, May 23, 2006

Proven Ways to Grow Your Email List

A recent study from Silverpop of 321 companies around the world has highlighted the most successful ways to grow your email list as being: Online Marketing and Search; Trade Shows (ie qualified leads); and Cross Promotions. So forget about trying to create silly viral messages (that others are meant to forward to their friends) and renting lists of unknown email addresses.

The answer is to get yourself in front of more potential clients. Use online techniques and also in-person events to capture details - then follow up with appropriate email tactics.


Post a Comment

<< Home