Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Wednesday, April 05, 2006

High complexity equals low trust

Clients want to be able to trust their service providers. But how can you make people trust you? A recent report from market research firm Forrester highlights that many major technology brand names are not trusted now as much as they used to be.

Plus, see my current article about how to make people trust you.

A major influence on the shifting degree of trust in the technology world is the increasing familiarity of customers with the products. As people become more experienced they become more pessimistic. That's why early-adopters have more trust than late-adopters in the technology they use.

What does this mean for you?

Think about what you need to do to help clients trust you. This will help set your business apart from your competitors and create a lasting bond with your client that will insulate your relationship from competitive forces.


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