Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Thursday, March 23, 2006

TV declines, 80% of advertisers will use web more

The writing is on the wall. The internet is creeping into more lives, and reducing the influence of traditional advertising and marketing mediums. This article (based on 133 national advertisers) shows that executives know that the influence of TV advertising is declining.

Are you taking advantage of new marketing channels. Or are you being left at the station, using yesteryears marketing strategies?


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