47% of Internet Searchers Want Offline Contact

This news just in identifies that 47% of people who searched online during the 2005 holiday season (Dec/Jan) actually purchased offline - that means in store, over phone or other non-internet channel.

What does this mean for your service business? People crave personal contact. They want to feel comfortable with their decisions. They want to talk with you - and trust you. As a service business, you must make sure that your prospects can always contact you if they want to talk. Don't rely on the internet to do it all for you. The internet might be 24/7, but it is not 'you'.