Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Tuesday, April 11, 2006

Fact: Email gives wrong message 50% of time

If you use email as part of your client communication plan (and who doesn't these days) then this report is critical. It shows that only 50% of email messages are interpreted correctly by the receiver. But the scary finding is... that 90% of people think they do interpret the message correctly.

So not only do we misinterpret emails, we don't even know we are doing it!

Think about how disastrous this could be for your business. But the article does give a few tips on how to send a clearer message:
  • Take extra time to compose your message.
  • Be careful how you express things. Chose words, and phrases, that have a clear meaning.
  • Pause - a real pause - before you hit the send button. Read your message again and check for clarity.

Matter of fact, I have my email settings configured so that my Out box is cleared every 10 minutes (not sent immediately). This way I can go back and alter a message if needed. Works for me!


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