Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Sunday, February 26, 2006

Your clients are demanding online access to you

If you haven't been paying attenton to the trends... too bad. Your clients will be walking with their fingers. Two recent news items have clearly highlighted there is an increasing demand for information to be supplied via the internet. Your clients are demanding it.

One article discusses the one-billionth music download from Apple's iTunes online store. And that is in only 3-years - and while competing with other legal music download sites, illegal sites, and file sharing networks. Make no mistake. The marketing is really huge.

The second article mentions that online retailers saw a 30% increase in online sales from 2004 to 2005. That was partly driven by paid search engine marketing (also called pay-per-click advertising). WOW - a 30% increase. I bet your clients are part of that crowd.

Don't miss the growth happening in the online sector. It's not a fad. It is a fast-growing form of communications. You need to review your communications/marketing plan to keep up to date. Your clients are demanding it.


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