Website Layout for Products vs Services

You may know that I specialize in marketing for service-based businesses. But I do stay in touch with marketing for products as well. When considering the layout for the home page of a website selling products there are some differences to the home page for a website selling services.

One of the key differences is that for a product-based site customers need to be able to quickly navigate to the categories they are interested in. And offering a product search option is important.

Whereas for a service-based site, there is often more of a need to establish the credibility of the provider, and explain what services/outcomes are being offered. A bit more education is required.

For some great tips on how to layout your product-based home page I suggest you check out this article about Perfecting Your Online Stores Homepage at Ralph Wilson's fantastic website Web Marketing Today.

If you sell services and need some ideas, see my article about online marketing for service businesses.