We are in the Informed Age... are you keeping up?

I love Gerry McGovern's writings. His focus is helping organizations to create customer-centric websites by using the right 'content'. He is a world leader in structuring content and writing for the web. Not the salesy, hype-filled writing of the direct response world. But the useful, effective presentation of content - and use of key words - that will help the people visiting your website.

In his latest newsletter he used the phrase...

It is not the digital age. It is not the information age. It is the informed age.

He goes on to write that we are a questioning society. We want to know the answers.

I agree with him.

What are you doing to help your prospects and clients find the answers to their questions?

Do you even know what questions they are asking?

Successful marketing in the Informed Age will be based upon you leading your prospects to become paying clients by demonstrating that you can help them find they answers they seek.

Demonstrate your expertise. Build trust. Have a process your client can understand.