Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Sunday, May 11, 2008

How much should you be paying for search ad's?

I am often asked "How much should I be paying to advertise on Google?" A new report on actual Pay Per Click rates (from Efficient Frontier ) shows average costs for various industry categories. Examples: US$0.40 for Retail; US$9.49 for Insurance (yep. thats right. over $9 per click.)

This is interesting, but if you want to be advertising on Google - or the other search engines - you really should be checking that out directly. Or pay a specialist to advise you.

Feel like DIY? Go to Google Adwords now and get started.

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