Looks really do count... would you get the job?

It's often said that first impressions count. And that's true. What you don't usually find is that people are honest enough to say they give the job to the best looking person. A survey in the UK found that 9 out of 10 employers give the job to the most attractive applicant.

Think of your clients as being your employer. Are you attractive to them?

- Is your personal appearance attractive?
- Is your website attractive?
- Are your marketing materials attractive?
- Is your style attractive?

We can always debate the definition of what is 'attractive'. That will vary from person to person. And from client to client.

What we can't avoid is that people are people. And as human beings they have their own view of what they would like. This includes who they want to have working with them.

As a marketer, service provider, professional, salesperson, or business owner, your job is to identify what your clients and prospects think is attractive - and to be like that.

Maybe your clients will want you to be:
- knowledgeable
- friendly
- business-like
- cool and funky
- reliable
- etc etc

If you want to attract more clients.... be seen as someone that your clients will want to work with. Look attractive to them.