More Proof of the Power of Models

Yesterday I wrote about how to use a Service Delivery Model to win more business. In summary, your model is a visual representation of how you provide your services.

It gives you the opportunity to emphasise your competitive advantage - and to demonstrate your expertise - when talking with potential clients.

In his 103 Report newsletter Jeffrey Baumgartner discusses the benefits of using a 'Innovation Process Cycle' - check out the groovy cartoons.

His cartoons are a great example of how to simplify a complex process so you can discuss it clearly with other people.

Using a visual model - even in a cartoon-style format - can be a fantastic tool to help you explain your services to potential clients... and win more business.

Need help creating your Service Delivery Model?

Get the Service Delivery Model Toolkit here

Website Layout for Products vs Services

You may know that I specialize in marketing for service-based businesses. But I do stay in touch with marketing for products as well. When considering the layout for the home page of a website selling products there are some differences to the home page for a website selling services.

One of the key differences is that for a product-based site customers need to be able to quickly navigate to the categories they are interested in. And offering a product search option is important.

Whereas for a service-based site, there is often more of a need to establish the credibility of the provider, and explain what services/outcomes are being offered. A bit more education is required.

For some great tips on how to layout your product-based home page I suggest you check out this article about Perfecting Your Online Stores Homepage at Ralph Wilson's fantastic website Web Marketing Today.

If you sell services and need some ideas, see my article about online marketing for service businesses.