Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Wednesday, November 08, 2006

Mice, jet-lag, death... nothing to do with marketing

Excuse me if you think this is frivolous, but a strange morsel of information came across my desk today. How can you live without knowing? This article from researchers at the University of Virginia explains how the jet-setter lifestyle may really be the death of you. One of the key findings:

Tests on more than 100 mice showed that old mice forced to live on a confusing schedules of light and darkness, simulating rotating shifts or international travel, died sooner than those on gentler schedules.


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