Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Wednesday, October 04, 2006

News from Christchurch New Zealand

At the moment I'm in Christchurch, New Zealand on my way to a business convention in Queenstown. Photo shows me this morning in a cold and overcast Cathedral Square.

One of the interesting things for me is to notice the different approach taken by people in different regions. Of course this has an influence on marketing tactics used by businesses in that area.

For example, in Christchurch it is quite laid back and relaxed (and cold). If you were marketing to people in this area you would want to keep a similar style. Using a completely different in-your-face approach may get their attention. But it is more likely to distance them from you rather than attract them.


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