Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Monday, August 21, 2006

Low budget marketing can get big budget results

Time and again I speak with clients - large and small - who just don't have as much marketing money to spend as they need. Or as much as they 'think' they need! Don't be too quick to think you can't afford highly-effective marketing tactics. Often the cost of these tactics is more about your perserverance than it is about the dollars required. There are many low-budget yet very effective marketing tactics you can use to attract more clients.

In this article from there are 5 low budget ways to dramatically increase awareness of your business.
  1. Become an expert.
  2. Pick a partner.
  3. Reach out via email.
  4. Leverage the immediacy of the internet.
  5. Go out... a lot!
Reality is that for many service businesses it is necessary to establish your credibility (and therefore awareness) over a period of time. Sure, in some cases you can fast-track that awareness. An example of this is speaking to groups of prospects rather than having one-to-one conversations.

The key is to make sure you are being active with your marketing efforts. Don't wait until the time is better, or for when you have more money to put into it. Make a start today.


Post a Comment

<< Home