New Service Makes It Easy to Sell From Your Website

Over recent years I've been asked by many businesses "How can I add payments to my website?". They want to sell from their website, without having to learn all the confusing processes.

Now there is an easy solution to add PayPal buttons to your website. Add Website Payments is a new service I have developed that gives you the ability to start selling from your website or blog - without knowing anything about ecommerce or payment buttons.

All you need is the website and product details - we can handle the rest.

Check it out and let me know if you have any suggestions.

The Importance of Understanding Your Markets

I have to confess... when I first became aware of the Internet (back somewhere in 1996 I think?) I remember thinking "Why would anyone use the Internet when they have all the info they need in a printed encyclopaedia?"

Well, it didn't take me long to realise the implications of the new online world.

Now Encyclopaedia Brittanica is thriving online - in a variety of modes. In this great interview by UK-based Econsultancy.com you can see how they have defined their key markets into four zones:
- Consumer
- Academic Institutions
- Libraries
- Schools

Online accounts for 60% of their business, but only 15% of that is from consumers.

Ian Grant (MD of Brittanica UK) gives a concise explanation of why they have chosen their current business strategy.

It's a great lesson in understanding the value in each of your markets, and thereby focusing your efforts on the best opportunities.