More Proof of the Power of Models
It gives you the opportunity to emphasise your competitive advantage - and to demonstrate your expertise - when talking with potential clients.
In his 103 Report newsletter Jeffrey Baumgartner discusses the benefits of using a 'Innovation Process Cycle' - check out the groovy cartoons.
His cartoons are a great example of how to simplify a complex process so you can discuss it clearly with other people.
Using a visual model - even in a cartoon-style format - can be a fantastic tool to help you explain your services to potential clients... and win more business.
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Labels: marketing, services marketing
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