Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Wednesday, March 18, 2009

More Proof of the Power of Models

Yesterday I wrote about how to use a Service Delivery Model to win more business. In summary, your model is a visual representation of how you provide your services.

It gives you the opportunity to emphasise your competitive advantage - and to demonstrate your expertise - when talking with potential clients.

In his 103 Report newsletter Jeffrey Baumgartner discusses the benefits of using a 'Innovation Process Cycle' - check out the groovy cartoons.

His cartoons are a great example of how to simplify a complex process so you can discuss it clearly with other people.

Using a visual model - even in a cartoon-style format - can be a fantastic tool to help you explain your services to potential clients... and win more business.

Need help creating your Service Delivery Model?

Get the Service Delivery Model Toolkit here

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