Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Wednesday, November 05, 2008

Party Games for Kids... Why?

I like to stay close to the coal face and always do some hands on marketing work. Many times it is a real-time experiment to see what happens. Like launching a new website and see how long it takes to get listed on the first page of Google.

Party Games 4 Kids is one such project. Check it out if you want fun kids party games . Feel free to visit the site and buy the book (written by my wife) that gives you complete instructions on 20 proven birthday party games for children of all ages, even teenagers. (only US$12.95).

Why am I telling you?

Reason #1: Because in doing so I am creating inbound links to the new website. This will greatly help Google and other search engines find it.

Reason #2: I can use key word links like the one above saying 'fun kids party games ' that link to the site. Key word links have greater credibility and recognition with search engines than just a simple URL link, like http://www.partygames4kids.com .

Reason #3: I used the Google keyword suggestion tool to analyze the best key words to include on the website. Lucky I did that. Do you know that the word 'kids' is far, far more common in search terms than the word 'children'.
Other findings:
- The word 'party' gets searched 1.5 million times each month.
- The phrase 'birthday party' gets searched 60,500 times each month.
- The phrase 'childrens party games' gets searched a paltry 880 times per month.

Reason #4: Maybe you, your friends or family could do with buying a copy of the book. These kids games really do work The kids love them. Plus they are easy for adults to manage.

Lessons:
* Do your homework, and make smarter marketing decisions.
* Stay close to changes in your industry to see how you can improve your service to clients..

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