Video - Reduce Cold Calls by Using LinkedIn

LinkedIn is one of the more popular online business networking systems. I mentioned a case study in my post on cold calling trends yesterday. But nothing happens on its own. See this 3-minute video by Nigel Edelshain and hear how he used LinkedIn to open doors for sales opportunities instead of cold calling. He says:

Instead of making taking time to make 100 phone calls, you make 6 contacts via LinkedIn. It's 16 times more effective.

Like all marketing tools, LinkedIn creates a system. It's waiting for you. But it is up to you to understand how to use it... and to take action to get results.

You can use the LinkedIn system to expand your circle of influence. To make it work for you, you must have a planned approach and spend time developing the contacts and familiarity required to engage with your network. Otherwise the contacts are just names of strangers on a list.

Interested? Check out my LinkedIn profile and connect with me.