Business Development Skills for Engineers

Engineers, scientists, and technical staff all have a trait in common. Like many other service professionals they don't like the idea of selling (oops... I should have called that 'business development').

If you or your team have a technical background you may find it difficult to take a softer, more consultative approach to business development.

That's why in my business development skills training workshop we use a proven system that works for technical and professional staff.

Usually technically-oriented people like discussing the details of their area of expertise. They like to get stuck into what can be done, and how to fix the problem.

However, when trying to gain new business, this level of technical talk can de-rail the sales discussion. By diving into technical details too early, engineers and other technical professionals miss the chance to find out what really matters for that particular client.

The best way to approach business development is to find out what the clients really wants (and needs), and then present your solution in a way that targets (or connects with) those specific requirements.

Get more info about learning business development skills here.