Cost-per-Click rates and free marketing plan guides.

This chart from the ClickZ network shows the latest rates for what advertisers are paying for click-throughs from their online ad's.

The data is a summary, and groups multiple advertisers within each category.

My message with this post is that you should be researching your marketing expenditure - not just guessing at what it could or should be.

And it's not only online advertising I'm talking about.

Plan your marketing budget 12 months at a time to see how much you need to spend (or don't need to spend) to achieve your business objectives.

Visit the Marketing Nous website for free marketing plan guides.