'Impatient' and 'Cheapness' are hallmarks of web users

A great post by Gerry McGovern on his blog cites feedback from hundreds of participants worldwide as describing the overriding characteristic of web users as - Impatient.

His message, don't waste your efforts on fancy self-serving website layout and graphics.

He also says Cheapness is the emotion that dominates the web. People want stuff for free.

Don't take this as negative comments about web users. Be realistic.

I am not saying that every visitor to your site will be a 'cheapskate', but they will all be impatient and be looking for something of value.

Is your website easy for users to understand? Can they quickly get to what they want?

Do you offer freebies (of a relevant nature)? These could be articles, tips, video, resources, white papers etc.

Websites must be designed to be self-service by the user.

If your website doesn't appeal to the impatient and cheap-minded web user, you will be missing out on business.