Two-word search phrases are most used - what does this mean for you?

New research by global website analytics firm One-Stat shows that 32% of people use a two-word search phrase in search engines. And 27% use a three-word phrase. Only 15% use a single word, with another 15% using 4 words.

What does this mean for you?

If you haven't figured it out yet, your website should be a great source of low cost leads for your business. However, to get the traffic from search engines your site must include the search phrases your prospects are using.

This research highlights that you must be using a combination of 2 and 3-word (even 4-word) phrases in your website to attract attention.

Where do you use those phrases?
* In your page copy.
* In your headlines.
* In your page titles.
* In in-bound links to your website.

And remember, each page of your website must be optimised to get best results. Taking short-cuts such as only optimising the home page, or using the same page title for every page, wont get you the results you want.