Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Friday, December 07, 2007

B-to-B email lists cost 20 to 30 cents per name.

A report at BtoB Online states that the cost of Business to Business permission email lists is the highest of all list types. The average price is US$275 (AU$315) per thousand names. This price is down US$2 versus the previous quarter average.

The average cost of newsletter lists is US$178 (AU$204) per thousand. That is, US$0.178 (AU$0.204) per name.

This information is sourced from list management company Worldata, and shows that the average cost per lead for b-to-b programs is US$4.55 (AU$5.22).

Ray Tesi, Senior VP at Worldata says "Most in b-to-b are anywhere between US$3 (AU$3.44) and US$10 (AU$11.46) per lead".

From their previous study Worldata reports business-to-consumer permission-based email lists cost on average US$170 (AU$195) per thousand.

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