Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Saturday, October 20, 2007

More detail on email - opt-in confirm rates

There is a stack of (very necessary) detail to keep abreast of within the marketing world these days. Today I was reading this blog post by Email Service Provider AWeber about their email confirm rates.

AWeber says recent tests have shown they achieve a 78% confirm rate. That means 78% of people who sign up for email updates actually hit the confirm link in the confirmation email they are sent (immediately after they sign up).

That seems pretty good to me. If you are running a confirmed opt-in email newsletter (or blog update) have you measured your confirm rate?

Also, in comments on that blog post AWeber cites an average open rate for their emails of 37%. That's pretty good, as other research shows average open rates of around 30%

To improve your business you must be aware of relevant statistics. It's like the old management mantra - If you can't measure it, you can't manage it.

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