6 Rules to be a Trusted Advisor to Your Clients

In my sales training course for service providers I explain 5 ways to create trust with clients. Trust is essential for service professioanls to build strong client relationships - and it also helps you to get a commitment from clients (i.e. sell to them).

Recently I was reading this article titled The Making of a Trusted Advisor. In it the author - Mark Hordes from Alexander Consulting - mentions 6 golden relationship rules. Those rules are very similar to the 5 ways to create trust covered in my Selling With Confidence course.

It is great to have this information validated, because it is so important to get right.

The 6 rules mentioned in the article are:

1. Transparency (being open and honest)
2. Commonality (being familiar and liked)
3. Respect (value the uniqueness of others)
4. Caring (have clients interest at heart)
5. Credibility (demonstrate proof by sharing information)
6. Reliability (do what you say you will do)