Prospecting by email can work wonders for B2B

It's easy to assume that generating prospects via email is too difficult or too much like Spam. However, as this article from CIO Today shows, email prospecting can be a goldmine when done professionally. "The idea that email is only good for client retention is a bogus conclusion" says Robert Rosenthal, of direct response agency Mothers of Invention. The real life example discussed in the article used a whitepaper offer to a high-level executive audience, and includes some good tips on copywriting and use of images.