Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Tuesday, January 03, 2006

How Xerox beat bankruptcy

This 2-part article will give you some insight into how a big business avoids bankruptcy. The tactics used can also be applied to make smaller businesses more successful. Well worth reading.

"Mulcahy, whom Fortune this month named the second most powerful woman in business, nearly didn't have the chance to muse on Wall Street's impatience. When she became Xerox's chief executive in 2000, her company didn't look like it would live long enough to deliver any kind of profits again, whether quarterly or annual."

Part 1
Part 2


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