Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Sunday, January 08, 2006

Free business guides

The Fair Trading Office of the Queensland Government issues a range of business guides to help business owners operate within the law. Guides are provided for a number of service businesses such as real estate, tourism, and fitness. See the list of guides here. The site also offers information on laws that apply to various types of promotional activities such as telemarketing, door-to-door canvassing, competitions, ecommerce, and even packaging. Also includes a list of the do's and dont's for advertising.

As a savvy marketer it pays to be aware of the legal requirements for the promotional activities you want to use.


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