Using email to attract more clients

For any service business, using a regular communication tool such as an email newsletter is pretty much an essential element of your marketing mix. Just this morning I was reading these two articles. You can get some very useful tips from them.

Read 14 Ezine Publishing Predictions for 2006 from Chris Knight (he's an expert in this field). If you are serious about your newsletter - or want to start one - this is a MUST READ article.

Also see this interesting case study (a snippet really - it's very short) about how a company, MediaSource, used video combined with text-only email messages to grow their business 200% per year, from 1 person to now 35. What a great idea!