Selling Luxury Goods in a Recession
See what America's respected business journal Inc. says when asked: What's the best way to promote our luxury goods? (I reckon it also applies if you offer a service.)
Get the answer here...
The answer is no surprise really:
* Offer/upsell to existing customers.
* Joint venture - partner with a related business to create an event.
* Be present in the right place to be found (location).
* Use social media networks to build awareness and engage prospects.
Get the answer here...
The answer is no surprise really:
* Offer/upsell to existing customers.
* Joint venture - partner with a related business to create an event.
* Be present in the right place to be found (location).
* Use social media networks to build awareness and engage prospects.
Labels: consumer marketing, marketing, small business
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