Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Thursday, November 19, 2009

Selling Luxury Goods in a Recession

See what America's respected business journal Inc. says when asked: What's the best way to promote our luxury goods? (I reckon it also applies if you offer a service.)

Get the answer here...

The answer is no surprise really:
* Offer/upsell to existing customers.
* Joint venture - partner with a related business to create an event.
* Be present in the right place to be found (location).
* Use social media networks to build awareness and engage prospects.

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