SME's Using Technology to Cut Cost of Sales Visits

For any business that has staff travelling to personally visit customers it is time to review how you can capitalise on the use of modern technologies.

You don't want to lose the personal touch by going totally online. But then again you can benefit - and provide better service - by using some well-chosen technology tools such as online conferencing and Skype video calls.

This article from wall Street Journal Online has some great real-life small business examples:

"Then, once back in the office, the sales representatives would conduct follow-up
meetings – virtually. "We do a lot of teleconferencing," says Ms. Paradise.
"Through Skype and WebEx, we can solidify relationships and the education of
product."

The company has managed to reduce travel overhead by 20% compared to last year while boosting sales by 13%.

Read the whole report here.

When you are face to face with customers, whether in person or via video or telephone, make sure you are using effective sales strategies like the ones I teach at my sales training workshop.