Are You Preventing Your Own Success?
Are you standing in the way of your own success?
Do you set your goals so low - with a back-door planned - so you can escape the responsibility to make a commitment or achieve success?
I was reading a newsletter from Michael Port of Book Yourself Solid fame. He referred to the statistic that 80% of small businesses close within 5 years. He doesn't believe it's because of an overly competitive marketplace. He said...
But in talking with her I perceived that her business success wasn't absolutely critical because she and her husband were well established. And her husband had a well-paid career.
This issue came up because my marketing consultant friend was wondering about setting revenue targets, and what to do for her own marketing activity.
I made the point to her that unless the revenue from your business is 'essential' to your personal situation it is easy to become too relaxed and not really commit to doing what needs to be done.
Developing a small business into a sustainable revenue stream is hard work. You need to be persistant. You need to learn. Only a rare few have a 'dream run' and reach their targets easily.
What I'm suggesting here is to take a reality check...
** Are you doing what you're doing to develop a serious business?
** Or, are you doing what you're doing as a part-time occupation, never really expecting it to take your full commitment?
Either decision is OK... just be realistic about what you expect to achieve.
Then make sure you put in the appropriate effort to learn, try, test, learn again.
Do you set your goals so low - with a back-door planned - so you can escape the responsibility to make a commitment or achieve success?
I was reading a newsletter from Michael Port of Book Yourself Solid fame. He referred to the statistic that 80% of small businesses close within 5 years. He doesn't believe it's because of an overly competitive marketplace. He said...
I think 80% of business owners fail in the first 5 years because of one of two reasons. Either they haven’t made a non-reversible, do whatever it takes, no holds barred, beyond a shadow of a doubt, absolutely no going back, stick to it like super glue commitment to finishing what they start - to make their business work. Or, maybe they have. But, they haven't found a system that is proven to work so they can replicate it and succeed.Recently I was speaking with a small business owner - another marketing consultant in fact. This lady is very experienced and switched on. She knows her stuff. I've known her for some years.
But in talking with her I perceived that her business success wasn't absolutely critical because she and her husband were well established. And her husband had a well-paid career.
This issue came up because my marketing consultant friend was wondering about setting revenue targets, and what to do for her own marketing activity.
I made the point to her that unless the revenue from your business is 'essential' to your personal situation it is easy to become too relaxed and not really commit to doing what needs to be done.
Developing a small business into a sustainable revenue stream is hard work. You need to be persistant. You need to learn. Only a rare few have a 'dream run' and reach their targets easily.
What I'm suggesting here is to take a reality check...
** Are you doing what you're doing to develop a serious business?
** Or, are you doing what you're doing as a part-time occupation, never really expecting it to take your full commitment?
Either decision is OK... just be realistic about what you expect to achieve.
Then make sure you put in the appropriate effort to learn, try, test, learn again.
Labels: business ideas, entreprenuers, small business, start ups
posted by Stuart Ayling @ 3:44 PM
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