Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Friday, September 25, 2009

Should You Trust Social Media Experts?

This (tongue-in-cheek) chart comes from Dave Armano. In his recent post he highlights 5 things to be wary of when dealing with anyone who claims to be a social media 'expert' - and who wants to charge you for their expertise.

As with most specialty or professional areas you need to be careful to choose someone (an 'expert') who has a relevant history - not someone who is just jumping on the bandwagon of the latest fad or trend.

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