Should You Trust Social Media Experts?

This (tongue-in-cheek) chart comes from Dave Armano. In his recent post he highlights 5 things to be wary of when dealing with anyone who claims to be a social media 'expert' - and who wants to charge you for their expertise.

As with most specialty or professional areas you need to be careful to choose someone (an 'expert') who has a relevant history - not someone who is just jumping on the bandwagon of the latest fad or trend.