Party Games for Kids... Why?

I like to stay close to the coal face and always do some hands on marketing work. Many times it is a real-time experiment to see what happens. Like launching a new website and see how long it takes to get listed on the first page of Google.

Party Games 4 Kids is one such project. Check it out if you want fun kids party games . Feel free to visit the site and buy the book (written by my wife) that gives you complete instructions on 20 proven birthday party games for children of all ages, even teenagers. (only US$12.95).

Why am I telling you?

Reason #1: Because in doing so I am creating inbound links to the new website. This will greatly help Google and other search engines find it.

Reason #2: I can use key word links like the one above saying 'fun kids party games ' that link to the site. Key word links have greater credibility and recognition with search engines than just a simple URL link, like http://www.partygames4kids.com .

Reason #3: I used the Google keyword suggestion tool to analyze the best key words to include on the website. Lucky I did that. Do you know that the word 'kids' is far, far more common in search terms than the word 'children'.
Other findings:
- The word 'party' gets searched 1.5 million times each month.
- The phrase 'birthday party' gets searched 60,500 times each month.
- The phrase 'childrens party games' gets searched a paltry 880 times per month.

Reason #4: Maybe you, your friends or family could do with buying a copy of the book. These kids games really do work The kids love them. Plus they are easy for adults to manage.

Lessons:
* Do your homework, and make smarter marketing decisions.
* Stay close to changes in your industry to see how you can improve your service to clients..

How to Connect With Your Audience

Over the last few days I've had a number of discussions with clients along the theme of recognizing who your clients are... and using the right tone of voice (language, terminology, jargon) to suit them.

That is, to make sure you get the right connection to be effective. You want them to listen, and then to act.

Remember, your objective in any marketing communication is to achieve some action.

In this helpful article titled The Write Tone of Voice copy writing expert John Pattison of UK based The Writing Agency makes similar comments. It really is worth taking a few minutes to read the article.

In summary:

1. Understand the level of language used by your target audience.
2. Try writing like you would talk to them.
3. Being an expert doesn't mean you have to sound boring.
4. Make people smile - but you don't have to be a full-blown comedian.
5. Don't take it too far. Stay within the bounds of what your audience will accept from your type of business.