The facts behind an inspirational start-up story - Trunki

It all started off well. Australian entrepreneur Richard Farley sat on the brightly coloured suitcase and Rob Law wheeled him around the studio. But it was when Theo Paphitis, one of Farley's fellow millionaire panellists, decided to get involved that disaster struck. The boss of...

Continue reading here...

Another real-life inspirational start-up story. Trunki, the ride-on childrens suitcase.





KEY TIMELINE

1997 - idea for new product and business
2003 - launches parent company and develops first prototype
2005 - Chinese licensed manufacturer goes belly-up
2006 - Appeared on UK start-up show Dragons Den seeking 100,000 pounds; and gets rejected
2007 - 23,000 units sold since Dragons Den; now 100,000 units sold worldwide to date

For the full story visit Business Zone UK.

Starting a new business can take many years. Getting new ideas, new concepts, and new products into the market place can be frustrating and is rarely easy.

However, this start-up story shows - yet again - that if you believe in your product, and have a good understanding of the market, you can achieve success even after being rejected and written off by others who may be seen as 'experts'.