SME Marketing Success = Consistency

It's a fact that smaller businesses are stretched for resources. And to be successful at marketing you need a consistent schedule of suitable marketing activities. Today I was reading this article that lists '20 ways to attract traffic to your website'.

Guess what... none of the strategies are really expensive. But they do require time and knowledge. And knowledge often takes time to acquire (and that can make it expensive!).

Many of the strategies listed are the same as what I recommend to clients, like:
* Having an email newsletter.
* Presenting seminars and speaking to groups of people.
* Attract quality inbound links to your website.

(Read the article if you want to know all 20)

Whilst the tactics aren't really expensive in dollars, they do require dedication and commitment to fully implement.

The challenge for SME's (small-medium enterprises) is to focus on the marketing tactics that work.... and KEEP doing them.

It's easy to get bored or distracted and not follow through with investing in the future of your business. But if you want a consistent stream of business you must market in a consistent manner.