Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Saturday, January 19, 2008

How to Successfully Develop Your New Idea.

Anyone who has had a new business idea - or an innovation they think is worth developing - will know about the range of responses they get from others. Everything from "that wont work"... to "why are you wasting your time"... to "that's fantastic, why hasn't anyone done that before".

In this article at BusinessZone UK, Anne Miller explains how to best manage the development of new ideas. She says...

Another dangerous psychological tendency is that we tend to overestimate both how common our opinions are and how unique our abilities are.

Importantly, Anne highlights the 4 stages of resistance shown by people when presented with new ideas. The first stage is when people act as though they are blind - as if they really can't see your idea.

Anne says this is normal. So we shouldn't be discouraged by it.

This article is worth reading as it gives us some ideas on how to be more independent, and objective, when developing new ideas.

The end result will be that the best ideas will survive - not the ones we are emotionally attached to.

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