10 ways to increase web site results

I've been managing/editing the Marketing Nous website for the last 6 years. In that time I've seen a lot of trends and fads come and go. By sticking to the basics I've managed to have the website consistently in the top 3 listings at Google - where it is #1 right now for the term 'marketing consultant' (on www.google.com.au).

I particularly like this article by Sumantra Roy (from Web Marketing Today website). He mentions the top 10 factors to increase conversions from your website. Check them out and try them on your site. Get the combination right and you can enjoy the benefits of extra business - at little or no cost!

The 10 factors:

1. Long copy vs short copy.
2. Credibility logos.
3. Security assurance in shopping cart or order form.
4. Banner vs having no banner
5. Text on button - submit vs order
6. Audio message
   
7. Testimonials
8. Urgency
9. Headline
10. Price

As you can see from the list, there are plenty of specific things you can work on to increase conversions - and effectiveness in general - for your website.