No-one wants you to call them

Last week I reported the launch of Australia's 'Do Not Call' register. Wow! Has it been a success. More than 530,000 people have pre-registered for the list and as many as 400 people a minute were signing up during peak times. And I was one of them!

Just goes to show that consumers want to protect themselves from pesky telemarketing calls that infringe upon their personal time. And it also shows that those telemarketing calls have created an unsavoury image - as people never want the calls.

When you are planning your marketing tactics make sure you aren't using stale tactics that turn people off - like boring mass telemarketing phone calls.