Mobile phones will be the new frontier

If you are still having trouble getting your head around marketing via your website, things are only going to get more complicated. In this report Coca Cola explains what they are doing about setting up a special "social network" website to be accessed via mobile phones for consumers to share their own stories and information.

This is a growing trend - to involve your customers in your business/brand. Some people are calling this movement Web 2.0. From the report:

Coke, part of a growing group of advertisers putting ad campaigns on cell phones, will make the U.S. site available to Web-ready phones on June 22. It launched in China last week and is eyeing other markets in regions like Latin America.

What does this mean for your business? Don't ignore what is happening online - websites, mobile advertising and promotion, sharing of information, the rise of the consumer to post whatever information or comments they like, whereever they like.

Stay up to date with these developments. Use them where you can in your business. Otherwise the gap between you and the market leaders will get wider and wider.