Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Thursday, May 03, 2007

'Do Not Call' Register Launched in Australia - know what it means for you!

Australians can now add their name to a national Do Not Call list to prevent telemarketers calling. The website is www.DoNotCall.gov.au and is now open to receive registrations.

However, don't think that by being listed in this Register everyone will stop calling you at dinner time. There are exceptions for organisations such as registered charities, market reserachers, and political groups.

And you may still be contacted by businesses you have dealt with before. Especially if they can reasonably infer from previous business or the relationship that you have consented to the call - such as if you are an account holder at a bank.

The important aspect for marketers, and companies calling households is that your list must be checked against this register before you make the calls.

The legislation does not apply to business phone numbers.

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