4 Major Search Engines Get 66% of Ad Spend
Without getting too technical about this, the latest research from eMarketer shows the 4 major search engine sportals are getting the lions share of advertising expenditure. The big 4 are - Google, Yahoo, MSN, and AOL.
Why? Because companies are looking for trusted brand names. And they want lots of traffic. These portals deliver on both fronts.
What does this mean for you, as a business-person?
You need to be switched on to what these 4 portals are doing. And how you can benefit. They are driving the growth of online advertising. And where the money goes... so will the future of the industry.
Why? Because companies are looking for trusted brand names. And they want lots of traffic. These portals deliver on both fronts.
What does this mean for you, as a business-person?
You need to be switched on to what these 4 portals are doing. And how you can benefit. They are driving the growth of online advertising. And where the money goes... so will the future of the industry.
posted by Stuart Ayling @ 7:46 PM
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