Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Monday, April 09, 2007

4 Major Search Engines Get 66% of Ad Spend

Without getting too technical about this, the latest research from eMarketer shows the 4 major search engine sportals are getting the lions share of advertising expenditure. The big 4 are - Google, Yahoo, MSN, and AOL.

Why? Because companies are looking for trusted brand names. And they want lots of traffic. These portals deliver on both fronts.

What does this mean for you, as a business-person?
You need to be switched on to what these 4 portals are doing. And how you can benefit. They are driving the growth of online advertising. And where the money goes... so will the future of the industry.


Post a Comment

<< Home