Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Saturday, February 17, 2007

Is bigger better?... when we talk megapixels

This post is a bit outside my usual area of advice and information on sales and marketing. But it is about marketing. Specifically it is about how many pixels is big enough? In this article by David Pogue (he writes for the New York Times) he explodes - again - the myth about bigger is better.

If you've ever been involved in digital photography to create your marketing materials this information is important. It is also great even if you are buying a digital camera for yourself.

The bottom line is that David says anything above 5 or 6 megapixels is unecessary for just about everyone but professionals. Read the article for more.

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